Nipsey Hussle Atlanta Tickets, The Buckhead Theatre, 9 Jun 2018
Nipsey Hussle (born August 15, 1985) is the stage name of American rapper, record label owner and actor Ermias Asghedom from Los Angeles, California, U.S.
Despite the rather tongue-in-cheek stage name, deriving from the illustrious actor and comedian Nipsey Russell, Asghedom has made a name for himself combining the lazy west coast humour of rappers like Snoop Dogg with the hard hitting gangsta rap lyrics we’ve heard with the likes of Ice-T.
The rapper released his first mixtape “Slauson Boy Volume 1” in 2005, which later became the name of his very own record label. Honing his skills and finding his feet Asghedom signed with Cinematic Music Group and Epic Records in 2008 and released the mixtapes “Bullets Ain’t Got No Name Vol. 1” and “Bullets Ain’t Got No Name Vol. 2”, which paved the way for his debut single “Hussle In the House” released in 2009. The same year Asghedom contributed to the Drake song “Killer”, which gave the L.A. MC some much needed publicity followed by an appearance on Snoop Dogg’s song “Upside Down”.
Due to such high profile appearances Asghedom became tipped as one of best up and coming hip-hop artists in 2010 in anticipation of his debut album “South Central State of Mind”. After experiencing difficulty with Epic Records, the rapper departed the label and the album and planned mixtape “Red and Blue Make Green” were postponed. Asghedom then started his own label named All Money In and released his first mixtape on the label “The Marathon” at the tail-end of 2010, its sequel “The Marathon Contiunues” released almost a year later, features rappers YG and Dom Kennedy.
In 2012 Asghedom made the rounds collaborating with various other artists including YG, Blanco, Rick Ross and Freeway and was even rumoured to be signing with Rick Ross’s Maybach Music Group. Although deciding against signing to a major label Asghedom decided to release the third instalment of his “The Marathon” series mixtapes as his debut album entitled “Victory Lap”. In line with the release the rapper issued a handful of previous recordings to wet the appetite of hip-hop fans and released the track list including the artists Rick Ross, Slim Thug and Sade.
Shortly afterwards, still before the release of “Victory Lap” he creatively issued the mixtape “Crenshaw” which had a limited release of 1,000 and which he sold for $100 per mixtape. Rapper Jay-Z bought 100 copies.
Ermias Asghedom better known by his stage name Nipsey Hussle is as West Coast as they come with a cocky attitude, business mind and solid music beneath the whole operation. He is well known for selling 100 copies of his mixtape 'Crenshaw' to Jay Z for the grand total of $10,000.
The music found on these highly recommended mix tapes make up the majority of tonight's setlist and it is clear that there are a large amount of Hussle's underground fanbase in attendance tonight as they are ready to rap along with the man himself during the choruses. He seems pretty bemused, asking how anybody out of Californian had got a hold of his stuff. Clearly Ermias is unaware of the power of social media and sharing, as this theme continues with the crowd proudly singing and jumping during the older tracks. He involves the larger majority with a rendition of his cult single 'The Life' a collaboration with Snoop Dogg. There is no doubt that with a solid collection of mix tapes and a debut album release imminent, the future looks pretty exciting for Nipsey Hussle.